We’re building a more responsible beauty industry
Join the movement
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Join the movement ★
Beauty Forward is our non-profit donation program designed to make giving easy, impactful, and direct. Those products are then redistributed to our trusted organizations — shelters, collectives, and charities — so beauty essentials reach those who need them the most. With a simple process and a focus on transparency Beauty Forward ensures your generosity makes a real difference right where it’s needed.
Our solution
We hold brands accountable to higher
standards and we build the proof that
those standards are possible. That
looks like creating solutions like Beauty
Forward, our redistribution initiative
that turns the industry's excess into
access for people who've been left out.
We also conduct and publish research,
facilitate conversations in beauty
communities, and work directly with
brands ready to do better..
AS SEEN IN…
From the founder,
“I started this organization in 2024 with no clue of how it would end up or what i was doing. I am grateful that i didn’t come into this with a plan because now I can confidently say that beauty access is completely built on industry gaps and community interaction. i want to prove that beauty is so much more than a lipstick or FACE MASKS. it is community, self expression, and dignity.”
